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Hospitality Perspective

Option Matrix R&D team has summarized our experience in specialist areas of work to
offer initial ground up of nearly 30-60% in our projects and this results in shorter delivery
cycles. Our industry expertise also enables us to provide insights to our clients on the
most effective user interface, functional workflow and technology use.

Possibilities

What binds all these trends together is the combination of personal touch and data. The better you know your market and eventual hotel guests, the more precise your offering can be to make each customer happy. No one wants to be put in the same basket as anyone else so if there’s one thing you should strive for, it’s a personal connection with your guests.

Audit Automation

Audit Automation

Best Practice process audits can be done across locations and departments via cloud / mobile

CEO Agenda

CEO Agenda

Key dimensions, result areas and performance indicators can be monitored with mobile reporting

Custom Booking Engine

Custom Booking Engine

Granular control on pricing with simplified booking process and guest mobile app

B2B & Agent Portal

B2B & Agent Portal

Transactions with corporate and travel agents are automated with volume discounts

Loyalty & Referral

Loyalty & Referral

Cloud mobile interface and integration with property management systems such as Opera

HR Intranet

HR Intranet

Training calendar and schedules are automated with notifications via mobile app

Dynamic Attendance

Dynamic Attendance

Continuously shifting work hours & shift schedules are managed with a self learning algorithm

Asset Maintenance

Asset Maintenance

Engineering r=department benefits from automation of preventive & predictive maintenance

Venue Management

Venue Management

Banquet hall and conference room bookings are managed on a calendar

Guest Services App

Guest Services App

Guests can request and monitor services such as laundry, room service and housekeeping

Guest Survey

Guest Survey

Front office can do guest surveys during stay, on checkout and seek referrals to cultivate bookings

Purchase & Stores

Purchase & Stores

Workflow automation for purchase, receipt and material issues for laundry, kitchen & rooms


Areas of Expertise:

Audit Automation

Best Practice process audits can be done across locations and departments via cloud / mobile

CEO Agenda

Key dimensions, result areas and performance indicators can be monitored with mobile reporting

Custom Booking Engine

Granular control on pricing with simplified booking process and guest mobile app

B2B & Agent Portal

Transactions with corporate and travel agents are automated with volume discounts

Loyalty & Referral

Cloud mobile interface and integration with property management systems such as Opera

HR Intranet

Training calendar and schedules are automated with notifications via mobile app

Dynamic Attendance

Continuously shifting work hours & shift schedules are managed with a self learning algorithm

Asset Maintenance

Engineering r=department benefits from automation of preventive & predictive maintenance

Venue Management

Banquet hall and conference room bookings are managed on a calendar

Guest Services App

Guests can request and monitor services such as laundry, room service and housekeeping

Guest Survey

Front office can do guest surveys during stay, on checkout and seek referrals to cultivate bookings

Purchase & Stores

Workflow automation for purchase, receipt and material issues for laundry, kitchen & rooms

Key Success Factors & Trends

Catering to millennials

Millennials (those ages 18-34) are expected to represent 50% of all travelers to the USA by 2025, according to the Cornell Center for Hospitality Research. Companies need to define their strategies based on this demographic group’s personality traits and habits—they travel a lot; are early adopters of technology; like personalized interactions and are spontaneous. Hotels will want to please them with easy check-in and gourmet dining experiences at reasonable prices. In return, satisfied millennials will actively promote their businesses on social media channels.

Tech explosion

Most guests today are self-sufficient, tech-savvy travelers who are comfortable using apps or mobile websites. Hotels need to make sure their offerings are up-to-date and user-friendly. At business meetings and conferences, travelers expect hotels and conference centers to have high quality tech equipment and a knowledgeable support staff.

Influx of international visitors

Hotels must be able to provide services in a multitude of languages, and tailored experiences properly suited to the culture and unique needs of their international visitors.

Increased emphasis on health and well-being

Guests today are taking charge of their health; hotels are responding with well-equipped fitness centers, pools and spas. Increasingly, travelers are expecting innovative wellness options. In addition to healthy food options, growing trends include lighting that energizes, air purification, yoga spaces, in-room exercise equipment and even vitamin-infused shower water.

Technology is helping people keep a closer track of their health, with many apps and devices providing daily, even minute-by-minute updates on blood pressure, sleep, calories etc.

This might include changing your hotel menu, upgrading amenities, putting on classes, or renovating rooms to give guests the freedom of choice they want, and the ability to stick to the same routine they have at home if they choose to.

Seamless technology

Seamless connectivity across platforms and devices is growing more important. Many hotel groups are offering mobile check-in and digital concierge services. At Aria Resort and Casino in Las Vegas, guests are issued high-tech cards that detect their presence and unlock the door before they even reach it.

Sustainability rules

Eco-friendly practices are becoming the norm, as properties focus on renewable energy resources and water scarcity. Many hotels are installing solar panels and updating systems so that air conditioners and lights automatically switch off when guests leave their rooms.

Maintaining the immediacy of social media

If a hotel guest is dissatisfied, he or she can easily complain on Facebook, Twitter, Yelp or Trip Advisor. Hoteliers must be able to quickly respond. Engaging with customers and responding to their needs through these public forums help maintain positive guest relations and drive future bookings

Social media platforms will cater to these desires, so you must move with them, enabling your property to be always available for customer service requests and provide instant updates.

Messaging apps and chatbots using artificial intelligence, two current technology trends in hotels, will play a key role here. The more advanced your messaging system is, the more likely it is that guests will be satisfied with your service. Ensure your guest Wi-Fi is good quality so they can interact with you and feel more connected.

Facebook will likely remain at the top of its game, but with Instagram performing so strongly, among other platforms such as Twitter, LinkedIn, Pinterest, Google+, and Snapchat, it’s a good idea to diversify your strategies and where you place your advertising budget.

Expanding guest convenience with hotel technology

Things like mobile check-in and mobile keys are close to being perfected and have the potential to really streamline and take the hassle away from both guests and staff. Smart in-room technology is really taking off, with guests able to control everything via their smartphone including lights, temperature, TV, music, blinds, their bed, the list goes on. Messaging services are improving meaning hotels can be in better contact with guests about room service, bookings, requests, feedback, and anything else that needs quick attention.

Overlap of Vacation Rentals and General Lodging

The websites that were created for vacation rentals will start to show traditional accommodations and website created for traditional accommodations will start to show vacation rentals. Powerhouses like Airbnb now allow non-vacation rental properties on their site. Other vacation rental sites like VRBO and HomeAway will cross-post listing on larger, non-specific OTAs.

We’re also seeing traditional hotel companies build and purchase properties to rent them out as vacation rentals. The idea of hotels moving into the vacation rental space doesn’t feel like a huge stretch because they’ve had timeshares or similar programs for decades.

Smart rooms

“Room for everyone” that meets the needs of every individual, including guests with reduced mobility, families, business travelers, leisure travelers and so on. Door fitted with an assisted opening and closing system, an olfactory alarm clock, a system to help you get to sleep or a touchscreen tablet to control all the room’s functions… Make yourself comfortable, the room will take care of everything!

AI and Chatbots

Remember when all hotels used to have clunky welcome binders on the desks, outlining where to eat, what to see, and what to do in the area—everything you needed to know? Today, hotels can provide all that information—and more—via AI-powered apps and technology. Guests can access the information at any time they need, right from their phones in the form of an e-concierge. They can even access voice-activated chat bots to open the curtains, set the alarm, or order breakfast, without ever talking to a human being.

Integration of the IoT

As more and more devices get connected to the Internet of Things (IoT), it makes sense that the tourism and hospitality industry would begin to harness that data to improve the customer experience. After all, the more they know about their guests, the better they can please them. If the IoT data tells them the customer has visited their resort every year for the last three years, it can automatically send a message proactively asking the guest if they’d like to make another booking this year. You just saved your customer a step—and guaranteed a booked room—without ever lifting a finger. The same could be said by harnessing information about food selection, excursions, and in-room amenities.

Virtual Reality

Whether it’s a hotel property, museum, or a tourist destination, guests can look without even leaving their living room via virtual reality

zzz

CEO Agenda

CEO Agenda

The main source of advantage in the business comes from the business leaders's unique way of thinking and doing things. Organisations are often like photo copies of their business leaders. Have you created a custom software that reflects your unique way of thinking and doing business?


Technology is a magnifier. It loudly highlights both what is brilliant as well as the gaps in the processes. Dynamic business leaders are not intimidated by gaps but embrace the transparency and visibility of information to create a adaptive fast paced enterprise.


You should not use custom software everywhere in the business but only in those processes that are very special and unique to your business and which make you superior and specialized compared to the competition.

Click here for custom software checklist

Lab on Hire

Lab on Hire

We have great respect for innovative product development enterpreneurs who risk time and capital to make technology accessible to the masses. Option Matrix serves as an offshore development partner for product companies around the world with tremendous enthusiasm and pride


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